Article from Sedo about internationalisation of websites. Making your website speaks the language of your website visitor make sense. Marketing is about reaching out and speaking your customers language is important if you want to do business with them... a basic of marketing, applied to the Internet.
Sedo Newsletter February 2006:
"The inherent globalized nature of the internet means that client managers will have to be multi-lingual and internationally orientated.
Partnerships will have to extend beyond national borders to improve customer and advertising relations. Ideally, providers would be able to geo-target the language of the ads that appear on a parked page so that they automatically resolve in the viewers language, improving the click-through-rate for its clients.
Fortunately Sedo, with offices in both the EU and the US, is uniquely positioned as the international leader and has already implemented these global changes.
With sites already in English, German, French, and Spanish, and parking pages that resolve in over 22 languages, no other company is as well positioned as Sedo in meeting the growing industry needs."
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